Deep Conversion Audit

The audit includes User Behavior Analysis (analytics, heatmaps, session recordings), Customer Journey Mapping (analyzing conversion funnels), Heuristic Evaluation & UX Review (expert assessment against usability principles), and a Technical Performance Audit (site speed, mobile responsiveness, technical SEO).

It starts with an initial consultation to discuss your goals. Then, we collect data and set up necessary tracking tools. Our experts conduct a multi-faceted analysis, and finally, you receive a comprehensive audit report with findings and recommendations, followed by a debrief call.

You will receive a detailed report outlining specific issues found, supported by evidence like screenshots and recording snippets. The report includes clear, actionable recommendations for fixing these issues and improving conversions. A debrief call is also included to discuss the findings.

We utilize a combination of Google Analytics (GA4), heatmap/session recording tools (like Hotjar or Clarity), site speed testing tools, and our proprietary expert evaluation frameworks and checklists.

The Deep Conversion Audit is a more profound investigation focused on *diagnosing* problems across the entire user experience using behavioral data and technical analysis. The Conversion Roadmap is more focused on *planning* prioritized solutions based on a broader strategic analysis, often identifying where a deep dive (like an audit) might be beneficial.

This service is ideal for established stores serious about maximizing revenue and understanding user behavior in granular detail to uncover precisely why visitors aren't converting. The Deep Conversion Audit costs $4500.

We analyze how users *actually* interact with your site by reviewing heatmaps (to see where they click and move their mouse), session recordings (to watch entire user sessions), and scroll maps (to see how far down pages they scroll). This helps identify points of confusion, frustration, or missed opportunities.

By mapping key customer journeys (like the path from a product page to checkout, or a lead generation form submission), we can pinpoint exact stages where users are dropping off. Understanding these drop-off points is crucial for targeted improvements to your conversion funnels.

Heuristic evaluation is an expert assessment of your site's interface against established usability principles and conversion best practices (heuristics). Our specialists use their experience to identify common usability flaws that can hinder conversions, even if analytics don't explicitly flag them.

This part of the audit checks critical technical factors that directly impact user experience and conversions, such as site load speed across different devices, mobile responsiveness and usability, and technical SEO elements that might affect visibility or crawlability related to conversion paths.

As part of the "Data Collection & Tool Setup" phase, if you don't have these tools, we can guide you on setting them up or, depending on the arrangement, assist with the setup. Accurate data collection is vital for a truly deep audit.

The debrief call is an opportunity for us to walk you through the key findings and recommendations in your audit report. You can ask questions, seek clarification, and we can discuss potential next steps for implementing the suggested improvements.

Absolutely. Analyzing the customer journey, particularly the cart and checkout funnel, is a core part of the audit. We would use session recordings and heuristic evaluation to identify exactly why users might be abandoning their carts and recommend specific fixes.

Yes, the $4500 for the Deep Conversion Audit is a one-time fee for the complete audit service as described, including the detailed report and debrief call. There are no recurring charges for the audit itself. Any subsequent implementation work would be a separate engagement.

Your team's involvement is primarily needed for the initial consultation, providing necessary access to your store and analytics/tracking tools, and then for the final debrief call. During the analysis phase, our team works independently.

Yes, product pages are critical conversion points. The audit will scrutinize user behavior on these pages, the clarity of information, calls to action, image presentation, and overall UX to provide specific recommendations for improvement if issues are found.

The audit identifies technical SEO factors *impacting conversions* and provides recommendations. The actual implementation of these technical fixes is not included in the audit fee but can be addressed through our On Demand service or by your own development team based on the audit's guidance.